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SME Workflows

Learn how to create automated workflows that orchestrate your AI agents to handle complex, multi-step business processes. Workflows eliminate manual work and ensure consistency across your operations.

What are Workflows?​

A workflow is a sequence of automated steps that agents execute to accomplish a business task. Think of it as a recipe that tells your agents exactly what to do, when to do it, and in what order.

Workflow vs Single Agent​

Single AgentWorkflow
One taskMultiple coordinated tasks
Simple inquiriesComplex processes
Immediate responseMulti-step execution
Example: Answer FAQExample: Onboard customer (verify → create account → send welcome)

Pre-Built Workflow Templates​

FAOS provides ready-to-use workflows for common SME scenarios. Start here before building custom workflows.

Customer Service Workflows​

Support Ticket Escalation​

Automatically route support tickets based on urgency and complexity.

Trigger: New support ticket created Steps:

  1. Classify ticket urgency (low/medium/high/critical)
  2. Check knowledge base for similar issues
  3. If solution found → Send auto-response
  4. If complex → Escalate to human agent
  5. Create ticket in system
  6. Send confirmation to customer

Use this when: You receive 20+ support tickets per day

Setup:

1. Go to Workflows → Templates
2. Select "Support Ticket Escalation"
3. Configure:
- Connect your ticketing system (Zendesk, Freshdesk, etc.)
- Set escalation rules
- Choose notification channels
4. Activate workflow

Customer Feedback Loop​

Collect, analyze, and act on customer feedback automatically.

Trigger: Customer completes interaction Steps:

  1. Wait 1 hour after interaction
  2. Send feedback request
  3. If positive → Thank customer, request review
  4. If negative → Create escalation ticket, notify manager
  5. Log feedback in CRM

Time saved: 2-3 hours per week on manual follow-ups

Sales & Lead Management​

Lead Qualification & Routing​

Automatically qualify incoming leads and route to the right salesperson.

Trigger: New lead from website/form Steps:

  1. Verify contact information
  2. Enrich lead data (company size, industry, location)
  3. Score lead (hot/warm/cold) based on criteria
  4. If hot lead → Notify sales rep immediately
  5. If warm lead → Add to nurture campaign
  6. If cold lead → Add to long-term follow-up
  7. Create CRM record

ROI: Convert leads 30% faster with instant qualification

Proposal Follow-Up​

Never let a proposal go cold with automated follow-ups.

Trigger: Proposal sent to prospect Steps:

  1. Wait 2 days
  2. Send friendly check-in
  3. If no response → Wait 3 more days
  4. Send second follow-up with value reminder
  5. If still no response → Notify sales rep
  6. If response received → Schedule meeting

Operations Workflows​

Invoice Collection​

Automate invoice reminders and payment follow-up.

Trigger: Invoice becomes overdue Steps:

  1. Send polite payment reminder
  2. Wait 3 days
  3. If unpaid → Send second reminder
  4. Wait 5 days
  5. If still unpaid → Escalate to accounts team
  6. Create task for human review

Result: Reduce days sales outstanding (DSO) by 25%

Employee Onboarding​

Streamline new hire onboarding with automation.

Trigger: New employee added to HR system Steps:

  1. Create email account
  2. Add to team collaboration tools
  3. Assign onboarding buddy
  4. Send welcome package
  5. Schedule orientation meetings
  6. Create week 1 task checklist
  7. Send day-before reminder

Creating Custom Workflows​

Build your own workflows when templates don't fit your needs.

Workflow Builder Overview​

graph LR
A[Trigger] --> B[Step 1]
B --> C{Decision?}
C -->|Yes| D[Step 2A]
C -->|No| E[Step 2B]
D --> F[Complete]
E --> F

Step-by-Step: Build Your First Workflow​

Let's create a "New Customer Onboarding" workflow.

Step 1: Define the Trigger​

How does the workflow start?

Navigate to Workflows → Create New

Choose trigger type:

  • Manual: Start workflow when you click a button
  • Webhook: External system triggers it
  • Schedule: Run on a schedule (daily, weekly)
  • Event: FAOS event triggers it (e.g., new agent message)

For our example, choose Webhook (triggered when Stripe creates a new customer).

Step 2: Add First Agent Step​

Click + Add Step → Agent Action

Configure:

Step Name: Verify Customer Email
Agent: Customer Service Agent
Action: Send welcome email
Input:
customer_email: {{trigger.customer.email}}
customer_name: {{trigger.customer.name}}
Template: welcome-email

The {{trigger.customer.email}} syntax pulls data from the webhook that triggered the workflow.

Step 3: Add a Conditional Step​

Click + Add Step → Condition

Configure:

Step Name: Check Plan Type
Condition: {{trigger.customer.plan}} === "premium"
If True: Go to "Premium Onboarding"
If False: Go to "Standard Onboarding"

Step 4: Add Parallel Steps​

For premium customers, do multiple things at once:

Click + Add Step → Parallel

Configure:

Run simultaneously:
- Assign account manager
- Schedule kickoff call
- Send premium resources
Wait for all: Yes

Step 5: Set Workflow Settings​

Configure timeout and error handling:

Timeout: 300 seconds
Error Handling: Continue (don't stop entire workflow if one step fails)
Retry Policy:
Max Attempts: 3
Backoff: Exponential (2x)

Step 6: Test the Workflow​

Before activating:

  1. Click Test Workflow
  2. Provide sample input data
  3. Watch step-by-step execution
  4. Review results
  5. Adjust as needed

Step 7: Activate​

Once tested, click Activate Workflow

The workflow now runs automatically whenever triggered.

Workflow Variables​

Use variables to pass data between steps.

Trigger Variables​

Access data from the trigger:

VariableDescriptionExample
{{trigger.payload}}Full trigger data{{trigger.payload.customer}}
{{trigger.timestamp}}When triggered{{trigger.timestamp}}
{{trigger.source}}Trigger source{{trigger.source}}

Step Results​

Reference previous step outputs:

VariableDescriptionExample
{{step_1.result}}Step 1's output{{step_1.result.verified}}
{{step_1.status}}Step 1's status{{step_1.status}}
{{step_1.duration_ms}}How long step took{{step_1.duration_ms}}

Workflow Metadata​

Access workflow information:

VariableDescription
{{workflow.id}}Workflow ID
{{workflow.execution_id}}Current execution ID
{{workflow.started_at}}Execution start time

Advanced Workflow Patterns​

Pattern 1: Approval Workflow​

For actions requiring human approval:

Steps:
1. Agent processes refund request
2. If amount > $100:
- Pause workflow
- Notify manager
- Wait for approval
3. If approved → Process refund
4. Send confirmation

You'll receive a notification to approve/reject in the dashboard.

Pattern 2: Wait & Retry​

For processes with delays (like bank transfers):

Steps:
1. Initiate transfer
2. Wait 1 hour
3. Check transfer status
4. If pending → Wait 30 more minutes, check again
5. If completed → Send confirmation
6. If failed → Notify finance team

Pattern 3: Fan-Out / Fan-In​

Process items in parallel, then combine results:

Steps:
1. Receive order with 5 items
2. Parallel: Check inventory for each item
3. Wait for all checks to complete
4. Combine results
5. If all available → Proceed to checkout
6. If any unavailable → Notify customer

Pattern 4: Loop / Batch Processing​

Process multiple items one by one:

Steps:
1. Get list of overdue invoices
2. For each invoice:
- Send reminder
- Log action
- Wait 1 second (rate limiting)
3. Generate summary report
4. Email report to finance team

Monitoring Workflows​

Workflow Dashboard​

Track workflow performance:

MetricWhat It MeansGood Target
Success Rate% of successful completions> 95%
Avg DurationHow long workflows takeVaries by workflow
Error Rate% of failed executions< 5%
Active ExecutionsCurrently runningMonitor for backlogs

Execution History​

View all workflow runs:

  1. Go to Workflows → Select workflow
  2. Click Executions tab
  3. See list of all runs with status

Debugging Failed Workflows​

When a workflow fails:

  1. Click on the failed execution
  2. See which step failed
  3. View error message
  4. Check step inputs/outputs
  5. Fix the issue
  6. Retry execution

Common issues:

  • Invalid data: Check data format from trigger
  • Agent timeout: Increase timeout or optimize agent
  • Integration error: Check third-party service status
  • Permission error: Verify agent has required permissions

Workflow Best Practices​

1. Start Simple​

Begin with 3-5 steps. Add complexity gradually.

2. Name Steps Clearly​

Bad: "Step 1", "Step 2", "Step 3" Good: "Verify Email", "Create Account", "Send Welcome"

3. Use Error Handling​

Always configure what happens if a step fails:

  • Continue to next step?
  • Stop entire workflow?
  • Retry automatically?
  • Notify someone?

4. Test with Real Data​

Don't just test with "test@example.com". Use real-world scenarios.

5. Set Appropriate Timeouts​

  • Simple API call: 30 seconds
  • Agent processing: 60-120 seconds
  • External approval: Hours or days
  • Batch processing: Minutes to hours

6. Monitor Actively​

Check workflow dashboard weekly:

  • Are success rates dropping?
  • Are durations increasing?
  • Are errors spiking?

7. Version Your Workflows​

Before making changes:

  1. Duplicate workflow
  2. Name it "v2"
  3. Make changes
  4. Test thoroughly
  5. Activate v2
  6. Keep v1 as backup

Common Workflow Examples​

E-commerce Order Fulfillment​

Trigger: New order placed
├─ Verify payment
├─ Check inventory
├─ If in stock:
│ ├─ Create shipping label
│ ├─ Notify warehouse
│ └─ Send confirmation to customer
└─ If out of stock:
├─ Notify customer (backorder)
└─ Create restock task

Content Approval Pipeline​

Trigger: Content submitted
├─ Run plagiarism check
├─ Check brand guidelines
├─ If passes both:
│ ├─ Notify editor
│ ├─ Wait for approval
│ └─ If approved → Publish
└─ If fails either:
└─ Return to author with feedback

Subscription Renewal​

Trigger: 7 days before renewal
├─ Send renewal reminder
├─ Wait 3 days
├─ If payment method expiring:
│ └─ Request payment update
├─ Day of renewal:
│ ├─ Attempt charge
│ ├─ If success → Thank customer
│ └─ If fails → Retry 3x, then notify

Integration with External Systems​

Workflows can interact with your existing tools:

Supported Integrations​

  • CRM: Salesforce, HubSpot, Pipedrive
  • Email: SendGrid, Mailchimp, Customer.io
  • Payment: Stripe, PayPal
  • Project Management: Jira, Asana, Trello
  • Communication: Slack, Microsoft Teams
  • E-commerce: Shopify, WooCommerce

Connecting an Integration​

  1. Go to Settings → Integrations
  2. Click Connect next to desired service
  3. Authorize FAOS to access your account
  4. Integration becomes available in workflows

Getting Help​

Workflow not triggering?​

  • Check trigger configuration
  • Verify webhook URL is correct
  • Test trigger manually

Steps executing out of order?​

  • Review step dependencies
  • Check conditional logic
  • Ensure sequential steps have next_step_id set

Workflow too slow?​

  • Use parallel steps where possible
  • Optimize agent prompts
  • Check for unnecessary wait steps

Next Steps​