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Why FAOS Pivoted to Workshop-Driven Services

· 2 min read
Frank Luong
Frank Luong
Founder & CEO, FAOSX | CIO 100 Asia 2025 | AI & Digital Transformation Leader

Today, I'm excited to share a strategic pivot at FAOSX that fundamentally changes how we bring agentic enterprise capabilities to market.

The Insight​

After working closely with our pilot customers, we discovered something critical: The agentic enterprise concept is a new operating system and operation process. We can't just sell software—we need to spend time workshopping with customers to make them successful with FAOS.

This isn't about a product gap. It's about recognizing that organizational transformation requires more than self-serve software access.

What Changed​

Before: SaaS Subscription Model​

  • Self-serve trial and signup
  • Monthly subscription tiers ($99-$499/month)
  • Feature-based pricing
  • Product-led growth motion

Now: Workshop-Driven Services Model​

  • Starter Workshop: 1-day hands-on training with POC
  • Business Tier: FAOS-managed cloud ($10-30K/month)
  • Enterprise Tier: Customer cloud deployment ($150-500K/year)
  • Consultative sales: Every customer starts with a workshop

Why This Works Better​

1. Customers Learn the "New OS"​

Agentic workflows are fundamentally different from traditional software. Workshop attendees understand how to operate in this new paradigm before committing to a license.

2. Higher Conversion Quality​

We're targeting 50% workshop-to-license conversion (30-40% Business, 10-20% Enterprise). That's 10-25x better than typical self-serve trial conversion rates (2-5%).

3. Lower Churn Through Training​

Customers who complete the workshop have hands-on experience and internal advocates. They're set up for success from day one.

4. Proven Value Before Scale​

We demonstrate 10x productivity potential during the workshop with the customer's actual use case. No theoretical ROI—real proof.

What This Means for You​

Interested in FAOS? Request a Starter Workshop at faosx.ai/request-access. Our team will work with you hands-on to prove the value before any license commitment.

Existing Customers? Your ongoing training and support continues as always. We're expanding workshop offerings for your team members.

Looking Ahead​

This pivot reflects our commitment to customer success over growth velocity. We believe the future of enterprise AI isn't self-serve—it's guided, consultative, and deeply collaborative.

The agentic enterprise requires a new way of thinking. We're here to help you make that transformation successfully.

Frank Luong Founder & CEO, FAOSX LinkedIn | Website