Why FAOS Pivoted to Workshop-Driven Services
Today, I'm excited to share a strategic pivot at FAOSX that fundamentally changes how we bring agentic enterprise capabilities to market.
The Insight
After working closely with our pilot customers, we discovered something critical: The agentic enterprise concept is a new operating system and operation process. We can't just sell software—we need to spend time workshopping with customers to make them successful with FAOS.
This isn't about a product gap. It's about recognizing that organizational transformation requires more than self-serve software access.
What Changed
Before: SaaS Subscription Model
- Self-serve trial and signup
- Monthly subscription tiers ($99-$499/month)
- Feature-based pricing
- Product-led growth motion
Now: Workshop-Driven Services Model
- Starter Workshop: 1-day hands-on training with POC
- Business Tier: FAOS-managed cloud ($10-30K/month)
- Enterprise Tier: Customer cloud deployment ($150-500K/year)
- Consultative sales: Every customer starts with a workshop
Why This Works Better
1. Customers Learn the "New OS"
Agentic workflows are fundamentally different from traditional software. Workshop attendees understand how to operate in this new paradigm before committing to a license.
2. Higher Conversion Quality
We're targeting 50% workshop-to-license conversion (30-40% Business, 10-20% Enterprise). That's 10-25x better than typical self-serve trial conversion rates (2-5%).
3. Lower Churn Through Training
Customers who complete the workshop have hands-on experience and internal advocates. They're set up for success from day one.
4. Proven Value Before Scale
We demonstrate 10x productivity potential during the workshop with the customer's actual use case. No theoretical ROI—real proof.
What This Means for You
Interested in FAOS? Request a Starter Workshop at faosx.ai/request-access. Our team will work with you hands-on to prove the value before any license commitment.
Existing Customers? Your ongoing training and support continues as always. We're expanding workshop offerings for your team members.
Looking Ahead
This pivot reflects our commitment to customer success over growth velocity. We believe the future of enterprise AI isn't self-serve—it's guided, consultative, and deeply collaborative.
The agentic enterprise requires a new way of thinking. We're here to help you make that transformation successfully.